Apple is working on its Apple search engine

Apple search engine: Is Apple really working on its own search engine

Google dominates in the internet search engine. It controls over 90% of market capitalization throughout the world. In addition, Google also pays billions of dollars to Apple to make Google a default search engine for iOS devices. Google currently pays Apple around $8-12 billion annually to be the default search engine on iOS devices.

Now antitrust regulators in the US, UK, and Europe investigating this deal between Apple and Google and they think it is anti-competitive in nature. If regulators block the deal between Apple and Google then Apple would probably lose the incoming income from Google.

To address the concerns, Apple is working on to create its own Apple search engine, Financial Times reported. “Apple is stepping up efforts to develop its own search technology as US antitrust authorities threaten multibillion-dollar payments that Google makes to secure prime placement of its engine on the iPhone”, FT reports.

Apple’s AppleBot crawler crawling the webpages since 2014 and it recently has increased its rate exponentially. Moreover, with iOS 14, when users’ type search queries on the home screen of the Safari browser, it displays search results that link directly to websites, bypassing Google entirely.

As of now, it is unclear what will be like Apple’s own Apple search engine. Whether it is limited to Apple devices or it will be like Google’s search website Google.com and available to all.

Experts believe that Apple is one of the few companies in the world that can make a search engine (Apple search engine) like Google. It has worth over $2 trillion and has over $200 billion in cash. They can invest in the infrastructure that is required to make a world-class search engine.